aguythatdesigns

Yard Signs: How to Dominate Your Local Neighborhood

Mon, 09 Mar 2026 17:21:55 GMT

Yard Signs:

How to Dominate Your Local Neighborhood

Your yard sign has one job: get remembered fast.

If someone passes it at 55mph, they’re not reading paragraphs. They’re not decoding a list of services. They’re catching a quick snapshot—and moving on.

That’s why we build signs around the 55mph Rule at A Guy That Designs: 3 seconds to understand it, or it’s invisible.

Yard signs aren’t just for contractors, either. Done right, they work for:

Job sites: “We’re the crew doing this work.”
Real estate: “This listing is active and this agent is everywhere.”
Events: “Turn here,” “Park here,” “Check in here.”

Want signs that don’t get ignored? CLICK HERE

We ship nationwide across the US .

The 55mph Rule (aka The 3-Second Test)

If you can’t read and understand your sign in 3 seconds , it fails.

Here’s what wins at speed:

Big logo splash (your brand first)
One message (not ten)
One way to act (URL or phone)

If it feels “a little empty,” good. Empty is readable.

Yard Sign Uses That Actually Pull Weight

A yard sign isn’t a “contractor thing.” It’s a visibility thing.

Use them like this:

Job Sites (Trades + Contractors): Yard signs turn one job into the next call. Clean sign = professional crew.
Real Estate: Listing signs, open house directionals, “coming soon,” and “sold” signs that keep your name in the neighborhood.
Events: Grand openings, vendor booths, church events, fundraisers, school pickups—anything with traffic and confusion.

Same rule every time: bold brand, clear direction, fast read.

Design Tip: One Sign, One Message

Don’t treat a yard sign like a flyer.

Pick one:

Your brand + service
Your brand + “Call/Text”
Your brand + “Open House →”
Your brand + “Entrance Here”

That’s how you stay Impossible to Ignore.

Print Quality Still Matters (A Lot)

Cheap signs fade fast, warp fast, and scream “we cut corners.”

Our yard signs are built to stay clean, readable, and professional:

Consistent color (your brand looks the same every time)
Crisp print (so the 55mph rule actually works)
Durable corrugated plastic (holds up outside)

If you want high-quality yard signs online that ship nationwide across the US, this is the move.

Neighborhood Domination (Without Being Annoying)

A yard sign is a quiet flex. It tells the whole street you’re the one doing the work.

Quick plays:

Job sites: Put one up at every active job. Consistency builds trust.
Real estate: Use “coming soon,” “open house,” and directionals to own the weekend traffic.
Events: Use simple direction signs so people don’t get lost (and leave).

Same rule every time: logo splash + one message + one action . That’s the 55mph win.

Get Yard Signs That Ship to You (Anywhere in the US)

Want signs that actually get noticed and help you dominate your neighborhood?

CLICK HERE
We ship nationwide across the US .

The $25 Handshake

Thu, 05 Mar 2026 16:02:02 GMT

The $25 Handshake

Why Custom Hats are the Ultimate Client Gift for Service Pros

You just finished a $4,000 HVAC install. The client is happy. Your crew is packed up. Now what?

Most service pros shake hands and leave. Smart ones leave something behind that keeps their name in front of that client, and everyone the client knows, for years.

I'm talking about custom hats. Not cheap gas station freebies. Real hats people actually want to wear.

Here's why a $25 hat is the smartest investment you'll make this year.

Why Most "Leave-Behind" Gifts Are Garbage

Let's be honest. Your clients don't need another branded pen.

Pens get lost in junk drawers. Magnets blend into the fridge. Koozies sit in a cabinet until the next garage sale. These items aren't bad, but they're forgettable. And forgettable doesn't keep you top-of-mind when your client's neighbor mentions their AC just died.

The problem with most promotional products? Nobody wants them.

A cheap item screams "cheap business." Your truck, your crew, and your work look professional. Why hand them something that doesn't?

The Hat Advantage: Something They'll Actually Wear

Here's what makes a quality custom hat different: people wear them.

Not once. Not twice. Multiple times per week. To the hardware store. To their kid's ball game. To grab lunch. Mowing the lawn. Running errands.

Every time they put that hat on, they're thinking about your company. Every time someone sees that hat, they're seeing your brand.

That's the "Impossible to Ignore" philosophy in action. Your logo isn't hidden in a drawer. It's out in the world, doing work for you while you're working somewhere else.

A Richardson 112 or a Lost Hat Co. trucker isn't just a hat. It's a walking billboard that your client is choosing to wear because it looks good and feels good.

The Math That Makes This a No-Brainer

Let's talk numbers because I know you're running a business, not a charity.

A quality custom hat typically costs you between $20-$25 depending on the brand and decoration method. Let's call it $25.

What's the profit margin on a single job? If you're a roofer, one shingle replacement might net you $2,000. An HVAC service call? Easily $300-$500 in profit. A full plumbing job? Could be $1,500+.

That hat costs you 1-2% of your profit from a single job.

Now think about the return. That client wears the hat for the next five years. Their buddy sees it and asks who did their HVAC work. That's a referral you didn't have to pay for. That's a lead that came in warm because someone they trust was literally wearing your brand on their head.

You can't buy that kind of word-of-mouth for $25 anywhere else.

Quality Matters (And Your Clients Know the Difference)

Not all hats are created equal. This isn't the place to cut corners.

A cheap foam trucker from a discount supplier feels cheap. The mesh tears. The plastic snapback cracks. The print fades after three washes. Your client wears it once, maybe, then tosses it.

Brands like Richardson and Lost Hat Co. are built different. These hats are designed to last. The fit is better. The materials hold up. The embroidery or patch looks sharp even after years of wear.

When you hand someone a quality hat, you're making a statement: My business doesn't do cheap. We do it right.

Your client notices. And they respect it.

How to Make This Work for Your Business

Here's the play:

1. Order a stock of hats in your brand colors

You don't need 500. Start with 50-100. Keep them in your truck or shop.

2. Give them to clients after every completed job

Make it part of your closing process. "Hey, thanks for trusting us with your roof. Here's a little something for you." Simple. Memorable.

3. Don't overthink the design

Your logo. Your phone number. Maybe your website. That's it. Clean and bold beats cluttered every time.

4. Consider snapback or adjustable options

One size fits most. No sizing headaches. Easy distribution.

5. Train your crew to hand them out with pride

This isn't an afterthought. It's part of the experience. Your guys should be excited to give these out because they represent your brand.

The Ripple Effect You're Not Thinking About

Here's where it gets really good.

You give a hat to a client after installing their water heater. Two weeks later, they're at Home Depot grabbing supplies. Someone in line sees your logo and asks about it. Your client tells them you did great work. That person saves your number.

That's a lead you never paid for. No ad spend. No SEO. No cold call. Just a hat doing its job.

Multiply that scenario across every client, every week, for years. You're building a network of walking referrals without lifting a finger.

And when that client's water heater does need service again in five years? Guess whose name is literally on their head when they're Googling "plumber near me."

This Isn't About Being Nice: It's About Being Smart

Let's be clear: this isn't charity. This is marketing that works.

You're not handing out hats to be a good guy (though your clients will think you are). You're handing out hats because it's one of the most cost-effective ways to stay top-of-mind in a competitive market.

Every other HVAC company is running Facebook ads. Every other roofer is buying Google clicks. Those strategies have their place, but they cost hundreds or thousands per month.

A hat costs $25 and works for years.

That's the kind of ROI that makes sense for service businesses that care about real growth, not just flashy campaigns.

Ready to Make Your Brand Impossible to Ignore?

Custom hats are one piece of the puzzle. But when you combine them with a sharp logo, a professional website, and consistent branding across your trucks and jobsites, you create something bigger: a presence that stands out in your market.

That's what we do at A Guy That Designs. We help service pros like you build brands that look professional, generate leads, and grow your business: both online and in the real world.

Whether you need custom hats for your crew and clients, a website that actually converts, or signage that makes your shop impossible to miss, we've got you covered.

Don't leave your branding to chance. And don't leave a jobsite without giving your client something they'll actually appreciate.

Make the $25 handshake. Watch what happens.

Custom Logo Design Services

Tue, 24 Feb 2026 15:00:00 GMT

Custom Logo Design Services

7 Mistakes You're Making (and How to Fix Them)

Your logo is doing one of two things: making you impossible to ignore , or making you invisible.

Most businesses fall into the second category without realizing it. They treat logo design like a checkbox: something to knock out on Fiverr for $50 so they can move on to "more important" things. Then they wonder why their brand doesn't command attention, why customers don't remember them, and why they're constantly competing on price instead of value.

Here's the truth: Your logo is the foundation of everything else . It's the first thing people see on your website, your signage, your hats, your business cards, and your social media. If it's forgettable, everything built on top of it will be too.

Let's break down the seven most common logo design mistakes: and how to fix them so your brand actually stands out.

1. You're Overcomplicating It

The mistake: You think "more is more." More colors, more fonts, more shapes, more detail. The result? A cluttered mess that confuses people instead of capturing their attention.

Think about the logos you actually remember. Apple. Nike. McDonald's. They're stupidly simple. That's not an accident.

How to fix it: Strip it down. Your logo should communicate your brand in the simplest way possible. If it takes more than three seconds to understand what you're looking at, you've lost.

Start by asking: What's the one thing I want people to feel or remember about my brand? Build from there. Remove everything that doesn't serve that singular goal.

2. You Didn't Think About Scalability

The mistake: Your logo looks great as a 2000px file on your desktop. But when you shrink it down for a website header or blow it up for a storefront sign, it falls apart. Thin lines disappear. Small details turn into blobs. Gradients look muddy.

How to fix it: Design in vector format from day one. Test your logo at every size: from a tiny social media profile pic to a massive banner. If it doesn't work at both extremes, it doesn't work.

This is especially critical if you're planning to use your logo across physical materials like signs, window graphics, or custom apparel. A logo that loses readability when embroidered on a hat or printed on a shirt isn't doing its job.

3. You Chased Trends Instead of Building Timelessness

The mistake: You saw everyone doing neon gradients or minimalist line art, so you jumped on the bandwagon. Two years later, your logo looks dated and you're already thinking about a rebrand.

Trends are expensive. They force you to constantly refresh your identity instead of building brand equity over time.

How to fix it: Focus on timeless design principles over what's hot right now. That doesn't mean your logo has to be boring: it means it should reflect your brand's core identity, not the flavor of the month.

A well-designed logo should still feel relevant 10 years from now. Think about how that impacts everything from your digital presence to your physical branding materials. Consistency builds recognition. Recognition builds trust.

4. Your Typography is Working Against You

The mistake: You picked a font because it "looked cool" without considering readability, brand alignment, or versatility. Or worse: you're using three different fonts in one logo because you couldn't decide.

Typography communicates just as much as imagery. A law firm using a playful script font sends the wrong message. A kids' brand using a rigid sans-serif feels cold.

How to fix it: Choose one, maybe two fonts max. Make sure they're readable at any size and reflect your brand personality. A tech company might lean modern and geometric. A craft brewery might go bold and hand-drawn.

Test your typography across applications. If it's hard to read on a banner or doesn't translate well to embroidery on custom hats, keep looking.

5. Your Color Choices Are Holding You Back

The mistake: You picked colors because they're your favorites, not because they serve your brand. Or you didn't test contrast, so your logo disappears on certain backgrounds. Or you went wild with a rainbow palette that makes printing a nightmare.

Color isn't decoration: it's psychology. Red communicates energy and urgency. Blue builds trust. Green suggests growth or sustainability. Every choice sends a message.

How to fix it: Be intentional. Choose colors that align with your brand identity and create strong contrast. Test your logo on light backgrounds, dark backgrounds, and everything in between.

And here's a pro tip: make sure your logo works in black and white . If it doesn't, the design itself is weak. You're relying on color as a crutch instead of creating a mark that stands on its own.

This is critical when you're working across mediums: from digital marketing to window graphics to signage to custom apparel. Premium materials like what we use for vehicle wraps demand color accuracy and versatility.

6. You Ignored Your Actual Audience

The mistake: You designed a logo you like instead of one your customers connect with. You didn't research your industry, your competition, or what resonates with your target market.

If you're a wedding photographer with a logo that screams "extreme sports," you've got a problem. If you're a financial advisor with a logo that looks like a kid's birthday party, same issue.

How to fix it: Do your homework. Who are you trying to reach? What do they value? What visual language speaks to them?

Look at your competitors: not to copy them, but to understand the landscape. Then figure out how to stand out while still feeling native to your industry. That balance is what makes a brand impossible to ignore without feeling out of place.

7. Your Logo Only Works in One Format

The mistake: You have one version of your logo, and it doesn't adapt. It only works in color. It only works horizontal. It fails on busy backgrounds or in monochrome applications.

This kills your brand flexibility. You end up with a logo that looks great on your website but terrible everywhere else: or you start creating inconsistent variations that dilute your identity.

How to fix it: Build a complete brand system , not just a single logo file. You need:

A primary full-color version
A monochrome (black and white) version
Horizontal and stacked layouts for different spaces
A simplified icon version for small applications
Clear rules for backgrounds, spacing, and usage

This isn't overkill: it's smart branding. When your logo needs to work across your website, social media, email signatures, business cards, storefront signs, banners, and custom merchandise, you need that flexibility built in from the start.

The Bottom Line: Your Logo Is an Investment, Not an Expense

Most businesses treat logo design like a transaction. They want something cheap and fast so they can check the box and move on.

But here's what that approach costs you: visibility, credibility, and revenue .

A professional logo design isn't just about making something pretty. It's about creating a visual identity that works everywhere your brand shows up: from digital marketing and SEO-optimized websites to physical applications like signage, window graphics, and branded apparel.

At A Guy That Designs , we build brands that are impossible to ignore. That means logos designed with both digital and physical applications in mind: because we know your brand doesn't just live online. It lives on storefronts, trucks, hats, shirts, banners, and everywhere else you show up in the world.

If your current logo is making any of these seven mistakes, it's time for a change. Your brand deserves better than "good enough."

Want to create a logo that actually works? Let's talk .

Google Business Profile for Auburn & Columbus

Mon, 23 Feb 2026 20:28:12 GMT

Google Business Profile for Auburn & Columbus

11 Fixes That Get You More Calls (Fast)

Your phone isn't ringing because your Google Business Profile is broken.

Not broken like "error 404" broken. Broken like "hey Google, show people my competitor instead of me" broken.

Here's the reality: when someone in Auburn or Columbus searches "plumber near me" or "best HVAC repair," Google decides in milliseconds who gets the call. And if your profile isn't dialed in, you're invisible.

The good news? Most local businesses are getting this wrong. Fix these 11 things, and you'll jump ahead of 90% of your competition.

Why Your GBP Actually Matters

Google Business Profile isn't just your digital business card. It's your storefront, your sales pitch, and your first impression rolled into one.

When someone searches for your service, they're not browsing five websites like it's 2010. They're making decisions right there in the Google search results. Your profile photo, your reviews, your response time, it all factors into whether they tap "call" or keep scrolling.

Google ranks profiles based on three things: relevance, distance, and prominence. You can't change your location, but you can absolutely dominate the other two.

The 11 Fixes That Get You More Calls

1. Nail Your Primary Category

Your primary business category is the single most important ranking factor.

Choose wrong, and you won't show up for the searches that matter. A general contractor picking "construction company" instead of "home remodeler" could miss 70% of relevant searches.

Pick the category that matches what you actually do and what people actually search for. Check what your highest-performing competitors use. Google lets you add secondary categories too, use them.

2. Complete Every Single Field

Incomplete profiles scream "we don't care" to both Google and potential customers.

Fill out your business description with real keywords (not keyword-stuffed garbage). Add your hours. Include appointment URLs. Upload your menu. Add service areas.

Google rewards complete profiles because they provide better user experiences. Empty fields mean missed opportunities.

3. Post Weekly (Minimum)

Dead profiles don't rank. Google wants to show active businesses that are engaged with their community.

Post updates, offers, events, and news at least once a week. Use real photos (not stock images). Include a call-to-action in every post.

Think of posts like social media content that actually matters for SEO. Each post is another signal to Google that you're a real, active business worth showing.

4. Upload Photos Like Your Livelihood Depends On It

Because it does.

Businesses with photos get 42% more direction requests and 35% more website clicks. Upload at least 3 photos per week, show your work, your team, your location, your process.

Make sure photos are high quality, properly sized (720x720 minimum), and actually represent your business. No blurry iPhone shots from 2015.

Your exterior shot matters too. If customers can't recognize your building, they can't find you. Consider professional storefront signage that makes you instantly recognizable both in-person and in photos.

5. Own Your Reviews (Request + Respond)

Reviews are social proof, ranking signals, and trust builders all at once.

Build a system to request reviews from happy customers. Text them a direct link. Make it stupid easy.

More important: respond to every single review. Thank people for 5-star reviews. Address complaints professionally. Google watches response rates and response times.

Never, ever buy fake reviews. Google's getting scary good at detecting them, and the penalty is brutal.

6. Monitor and Answer Q&A

The Q&A section is where competitors plant landmines and customers ask deal-breaker questions.

Check it weekly. Answer questions promptly and professionally. Seed helpful questions yourself (yes, this is allowed and smart).

Unanswered questions look like you're not paying attention. Wrong answers from random people can kill conversions.

7. List Every Service You Offer

If you offer a service and don't list it, you won't show up when people search for it.

Add every service as a separate item with its own description. HVAC company? List furnace repair, AC installation, duct cleaning, maintenance plans: separately.

This isn't about keyword stuffing. It's about matching what people actually type into Google.

8. Get Your Hours Right (Especially Holidays)

Nothing kills trust faster than showing up to a "closed" business that Google said was open.

Update your hours immediately when they change. Mark holiday hours in advance. Enable the "Open Now" badge during business hours.

Bonus: If you offer emergency services, say so. "24/7 Emergency Plumbing" beats "Plumber" every time at 2 AM.

9. Enable Messaging and Actually Respond

Most businesses enable messaging and then... ghost people.

Turn on messaging only if you'll respond within minutes. Google shows response rates publicly. If you're at 50%, you're telling customers to call your competitor instead.

Set up notifications. Assign someone to monitor it. Or don't enable it at all: but if you do, be fast.

10. Track Everything with UTM Parameters

You can't improve what you don't measure.

Add UTM tracking codes to your website link in your GBP. Set up call tracking through a service like CallRail. Monitor clicks, calls, direction requests, and messaging volume.

Know which fixes actually move the needle. Double down on what works.

This data also helps when you're expanding your digital presence: like understanding if your website design is converting the traffic your GBP sends.

11. Fight Spam Listings Like Your Ranking Depends On It

Because it does.

Fake businesses, spam listings, and duplicate profiles dilute the local search results. If there are five fake locksmiths ranking above you, your real business suffers.

Report spam listings through Google. Flag keyword-stuffed business names. Report fake addresses.

Cleaning up your local search ecosystem helps everyone: except the spammers.

Your GBP Optimization Checklist

Print this. Check it monthly.

Profile Basics

Primary category is accurate and specific
All business information fields completed
NAP (Name, Address, Phone) matches website exactly
Service areas added
Hours accurate and updated

Content & Engagement

Posted at least once this week
Uploaded new photos this week
Responded to all reviews in past 30 days
Checked and answered Q&A section
All services listed individually

Technical & Tracking

Website URL includes UTM parameters
Call tracking enabled
Messaging response time under 10 minutes
Booking/appointment links added
Reported any spam/fake listings

Ongoing Monitoring

Review insights dashboard weekly
Compare performance to last month
Test search results in incognito mode
Check competitor profiles for new tactics

Beyond Your Google Profile

Your GBP doesn't exist in isolation.

The businesses winning in Auburn and Columbus are thinking holistically about their presence. Your digital profile should match your physical presence: and vice versa.

That means a website that actually converts (not one built in 2012 that looks like it). Professional signage that makes you recognizable. Branded materials that build trust.

When your storefront sign matches your Google photos, and your website reinforces your GBP messaging, and your team wears branded hats that remind customers who helped them: you build a cohesive brand that sticks.

That's when the phone really starts ringing.

Get Your Free GBP Audit

Want to know exactly what's broken in your Google Business Profile?

We'll audit your profile, compare it to your top 3 competitors, and give you a prioritized list of fixes that'll actually move the needle.

No pitch deck. No boring webinar. Just a straight assessment of where you're losing calls and how to fix it.

Contact us for your free audit, or check out our full digital marketing services to see how we help local businesses in Auburn and Columbus dominate their markets.

Your competition isn't waiting. Why are you?

How to Choose the Best Custom Hat Style for Your Brand (Trucker vs. Snapback vs. Dad Hat)

Mon, 23 Feb 2026 20:22:09 GMT

How to Choose the Best Custom Hat Style for Your Brand

(Trucker vs. Snapback vs. Dad Hat)

You've decided custom hats are the move for your brand. Smart choice. But now you're staring at options like trucker, snapback, and dad hat styles wondering which one actually fits your business.

Here's the thing: choosing the wrong hat style is like wearing dress shoes to a cookout. Technically, they're shoes. But they're completely wrong for the vibe.

Let's cut through the confusion and break down exactly which custom hat style will make your brand impossible to ignore.

Why Custom Hats Are Marketing Gold

Before we dive into styles, let's talk about why custom hats are such a powerful branding tool.

People wear hats everywhere. To the gym, grocery store, coffee shop, sporting events: you name it. Every time someone rocks your branded hat, they're a walking billboard for your business. And unlike a business card that gets tossed or a brochure that gets recycled, a quality custom hat becomes part of someone's regular rotation.

That's marketing that actually works. And whether you're in Columbus, Auburn, or anywhere in between, the right hat style can turn customers into brand ambassadors without them even thinking about it.

The Snapback: Bold, Structured, and All Business

The snapback is the professional athlete of custom hats. It's got structure, presence, and refuses to be ignored.

What makes it different: Snapbacks feature a structured crown that holds its shape, a flat brim, and that signature adjustable snap closure on the back. This isn't a hat that slouches or fades into the background.

Best for: Brands that want maximum logo visibility and a modern, athletic aesthetic. If your business is bold and confident, the snapback delivers that same energy.

The Richardson 510 is a prime example of snapback excellence. With its mid-profile structured design and flat visor, it creates the perfect canvas for your custom branding. The front panels give you prominent real estate to showcase your logo without fighting for attention.

Here's why snapbacks work: they photograph incredibly well. Whether your team is posting on Instagram or your customers are sharing their latest gear, that structured front panel makes your logo pop in every shot. For businesses focused on social media presence and digital marketing visibility, that matters.

Customization options: Embroidery is king here. The structured front panels provide a stable surface for detailed embroidery work. Screen printing and patches also work beautifully, giving you flexibility based on your design complexity and budget.

The Trucker Hat: Casual Cool Meets Functionality

Trucker hats have evolved way beyond their gas station origins. Today, they're the go-to choice for brands that want to feel approachable, modern, and genuinely cool.

What makes it different: The signature mesh back panels combined with a structured front crown. That mesh isn't just for looks: it provides genuine breathability that makes these hats comfortable for all-day wear.

Best for: Casual, trendy brands targeting audiences who value authenticity and comfort. Think craft breweries, outdoor companies, local businesses with personality, and anywhere the vibe is "we don't take ourselves too seriously, but we take quality seriously."

Trucker hats from brands like Otto and Richardson combine that classic trucker aesthetic with modern construction quality. You're not getting cheap promotional junk: you're getting headwear people actually want to wear.

The mesh back serves a dual purpose: it keeps heads cool and creates visual interest. That contrast between the solid front panels and mesh back adds dimension to your branding. You can play with color combinations that wouldn't work on solid hats.

Customization options: The front panel is your prime real estate for logos and designs. Embroidered patches, direct embroidery, or even screen printing all work beautifully. The key is keeping your design focused on those front panels where it'll shine.

The Dad Hat: Relaxed, Comfortable, and Effortlessly Stylish

If snapbacks are the professional athlete and truckers are the weekend warrior, dad hats are the friend everyone wants to hang out with. They're comfortable, unassuming, and somehow always look right.

What makes it different: The unstructured or semi-structured crown that naturally conforms to your head shape. Curved brim. Usually features a fabric strap or metal slide buckle closure. The whole aesthetic screams "I woke up like this."

Best for: Contemporary brands that want to project an effortless, laid-back vibe. Coffee shops, creative agencies, tech startups, lifestyle brands: anywhere the goal is to look good without looking like you're trying too hard.

The Valucap VC300A exemplifies the dad hat aesthetic perfectly. That relaxed, broken-in feel is built into the design from day one. Unlike structured hats that take time to conform to your head, dad hats feel comfortable immediately.

Here's the marketing brilliance of dad hats: they don't scream "promotional item." They look like something you'd actually buy for yourself. When your branding is subtle and tasteful on a quality dad hat, people wear it because they genuinely like it: not because they got it for free.

Quality Matters: Why Richardson and Lost Hat Co. Lead the Pack

Here's something we've learned from years of creating promotional items for businesses across Columbus and Auburn: cheap hats make your brand look cheap.

Richardson and Lost Hat Co. aren't just hat suppliers: they're quality manufacturers who understand that custom headwear represents your business. When someone wears your branded hat, they're essentially endorsing your company. Make sure what they're wearing actually holds up.

Richardson is known for structured, premium hats with consistent sizing and construction. Their 510 snapback and trucker styles are industry favorites for good reason. The materials hold up to repeated wear and washing, and the embroidery surfaces are top-notch.

Lost Hat Co. is a premium choice when you want hats that feel high-end the moment someone puts them on. Their styles are built to wear well, hold their shape, and give your embroidery a clean, pro finish.

Both brands offer multiple customization methods: embroidery, screen printing, patches, and even embossing. That flexibility lets you match the decoration method to your specific design and budget.

How to Actually Choose Your Perfect Hat Style

Stop overthinking this. Here's your decision-making framework:

Choose Snapbacks if:

Your brand is bold, modern, and confident
You want maximum logo visibility
Your audience skews younger and trend-conscious
You're focused on sports, fitness, or athletic aesthetics
Photography and social media are core to your marketing

Choose Trucker Hats if:

Your brand values authenticity and approachability
Comfort and breathability matter to your audience
You're targeting outdoor enthusiasts or active lifestyles
You want that perfect casual-cool vibe
Color contrast in design appeals to you

Choose Dad Hats if:

Your brand is laid-back and contemporary
Effortless style fits your aesthetic
Your audience values comfort above all
Subtle branding feels more authentic than bold logos
You're building a lifestyle brand, not just selling a product

Still not sure? Think about what your team and customers actually wear day-to-day. That's your answer.

Beyond Hats: Building a Brand That's Impossible to Ignore

Custom hats are just one piece of effective brand visibility. At A Guy That Designs, we help businesses become impossible to ignore through full-service digital marketing and physical marketing materials that actually work together.

Your custom hats should complement your website design, social media presence, and physical signage. When someone sees your branded hat in Columbus or Auburn, then visits your website or walks past your storefront, they should experience the same bold, cohesive brand identity.

That's the difference between scattered marketing efforts and a strategy that makes people remember you.

We design and produce everything from custom hats and screen-printed apparel to website design and storefront signs . Because real brand visibility doesn't happen in silos: it happens when every touchpoint tells the same story.

Ready to Design Custom Hats That Actually Get Worn?

The perfect custom hat style for your brand is the one that aligns with your aesthetic, resonates with your audience, and gets made with quality materials that hold up.

Whether you're leaning toward snapbacks, trucker hats, or dad hats, we'll help you nail the design and choose the right brands like Richardson or Lost Hat Co. to bring your vision to life.

Contact us to start creating custom hats that turn your customers into walking advertisements: and make your brand impossible to ignore.

Stop the Scroll (and the Traffic): Why High-Impact Signage and Window Graphics Win in Auburn & Columbus

Mon, 23 Feb 2026 20:14:43 GMT

Stop the Scroll (and the Traffic): Why High-Impact Signage and Window Graphics Win in Auburn & Columbus

Your Business Is Invisible Without the Right Signs

Here's the truth: in Auburn and Columbus, you're competing for attention every single day. Hundreds of cars pass your location. Dozens of potential customers walk by your storefront. And if your signage doesn't stop them in their tracks? You've just lost business to the competition down the street.

Digital marketing is powerful. We're huge advocates for it. But nothing: absolutely nothing: beats a well-designed sign when it comes to grabbing local attention and driving foot traffic through your doors.

According to the International Sign Association, quality storefront signage can increase sales by up to 15.6%. That's not a small bump. That's the difference between a slow Tuesday and a packed house.

Why Physical Signage Still Dominates in Auburn & Columbus

You might be wondering: in an age of Instagram ads and Google search results, why invest in physical signs?

Because local visibility requires local presence.

When someone drives down Opelika Road in Auburn or cruises through downtown Columbus looking for a place to eat, shop, or do business, they're not scrolling their phone. They're looking at storefronts. They're reading signs. They're making split-second decisions based on what catches their eye.

Here's what makes signage so effective:

Visuals work faster than words. Research from 3M shows that the human brain processes visuals 60,000 times faster than text. A bold, well-designed sign communicates your brand instantly: before someone even reads your business name.

You own the real estate. Unlike paid ads that disappear when your budget runs out, a quality sign works for you 24/7. It's advertising that never sleeps, never takes a day off, and keeps generating impressions for years.

It builds trust. Professional signage signals that you're established, credible, and here to stay. A poorly designed (or nonexistent) sign? That sends the opposite message.

The Signage Arsenal: What Works Best for Your Business

Not all signs are created equal. Depending on your location, industry, and goals, different types of signage will serve different purposes. Let's break down what actually works.

Storefront Signs: Your First Impression

Your storefront sign is your handshake with potential customers. It needs to be bold, clear, and impossible to miss.

Whether you're on a busy street in Columbus or tucked into a strip mall in Auburn, your storefront sign should communicate:

Who you are (your business name and logo)
What you do (your industry or service)
Why they should care (what makes you different)

We design and install storefront signs using premium materials from brands like 3M, Oracal, and Avery Dennison. These aren't the cheap vinyl signs that fade in six months. We're talking about high-grade materials engineered to withstand Georgia's heat, humidity, and sun exposure for years.

Window Graphics: Your 24/7 Sales Team

Window graphics are one of the most underutilized marketing tools in local business. If you have windows, you have prime advertising real estate: and you should be using it.

Window graphics work because they:

Attract attention with bold colors and strategic messaging
Promote sales and specials without cluttering your storefront
Enhance privacy while still looking professional
Reinforce your brand with consistent design elements

Think about a restaurant promoting a new menu, a gym advertising memberships, or a retail store announcing a seasonal sale. Window graphics let you update your messaging without a complete rebrand.

Banners: Flexibility Meets Impact

Banners are the workhorses of physical marketing. They're affordable, versatile, and perfect for short-term campaigns or events.

Use banners for:

Grand openings to generate buzz
Sales and promotions to drive urgency
Event marketing for festivals, fundraisers, or seasonal campaigns
Directional signage to guide customers to your location

We print banners on durable vinyl with weather-resistant inks, so they hold up whether they're indoors or facing the elements outside.

Dimensional Lettering and Wall Graphics: Interior Branding That Pops

Your branding shouldn't stop at the front door. Interior signage creates a memorable experience that keeps customers engaged and reinforces your brand identity.

Dimensional lettering: like 3D acrylic or metal letters mounted on walls: adds depth and sophistication. These aren't flat decals. They're premium installations that make your space feel polished and professional.

We've installed wall graphics for gyms, yoga studios, offices, and retail spaces across Auburn and Columbus. The impact? Immediate. Your space goes from generic to branded in a single installation.

Material Quality: Why We Use 3M, Oracal, and Avery Dennison

Here's where a lot of businesses make a costly mistake: they go with the cheapest option.

Cheap vinyl fades. Cheap inks crack. Cheap adhesives peel. And when your sign looks worn out and unprofessional, it reflects poorly on your business.

That's why we exclusively use premium materials from industry leaders like 3M, Oracal, and Avery Dennison. These brands are trusted by professionals worldwide because they deliver:

Longevity – Signs that last years, not months
Color accuracy – Vivid, fade-resistant inks that stay sharp
Weather resistance – Materials engineered to handle heat, rain, and UV exposure
Easy maintenance – Surfaces that clean easily and resist damage

When you invest in quality materials, you're investing in signage that protects your brand reputation and delivers ROI over the long haul.

Local SEO Benefits: How Physical Signs Boost Your Digital Presence

Here's something most business owners don't realize: your physical signage actually supports your digital marketing efforts.

When customers see your sign, remember your name, and search for you online, that's a branded search. Branded searches are gold for SEO: they signal to Google that people are actively looking for your business, which boosts your rankings.

Plus, clear signage with your business name helps with local search optimization. When people can easily find and identify your location, you're more likely to get check-ins, reviews, and social media mentions: all of which strengthen your online presence.

For businesses in Auburn and Columbus, this local visibility is critical. You're not just competing with businesses across the country. You're competing with the business next door.

The A Guy That Designs Difference: Full-Service Design and Installation

At A Guy That Designs , we don't just print signs. We design, produce, and install complete branding solutions that help Auburn and Columbus businesses stand out.

Here's what sets us apart:

Custom Design – Every sign is designed specifically for your brand, your space, and your goals. No cookie-cutter templates.

Premium Materials – We use 3M, Oracal, and Avery Dennison materials exclusively because quality matters.

Professional Installation – Our team handles everything from site surveys to final installation, ensuring your signage looks perfect and lasts for years.

Local Expertise – We understand Auburn and Columbus markets. We know what works in these communities and how to help your business get noticed.

Whether you need a bold storefront sign, eye-catching window graphics, promotional banners, or dimensional interior branding, we've got you covered.

Ready to Get Noticed?

Your competitors already have signs. The question is: are yours better?

If your current signage isn't driving foot traffic, generating buzz, or reinforcing your brand, it's time for an upgrade. Let's create signage that stops the scroll, stops the traffic, and stops potential customers from walking past your business.

Contact A Guy That Designs today for a consultation. We'll assess your needs, recommend the best signage solutions for your location and goals, and deliver results that make an impact.

Let's make your business impossible to ignore.

How Local Businesses Can Stand Out

theguy@aguythatdesigns.com (Joshua East) — Tue, 14 Jan 2025 15:13:16 GMT

Giving Small Businesses a Chance

How Local Businesses Can Stand Out

In today's fast-paced market, small businesses play an essential role in their communities, offering unique products, services, and personal connections that big corporations simply can't replicate. However, to truly thrive, local business owners must take a stand and position themselves as leaders in their space. By embracing strategic design and smart marketing, small businesses can amplify their voices, attract loyal customers, and build a lasting presence in their communities. In this article, we’ll explore how thoughtful design can help you capture attention, build loyalty, and rise above the noise while highlighting the incredible value your local business brings.

Crafting a Brand That Customers Can’t Forget

Your brand identity is the foundation of how customers perceive your business. It goes beyond a logo—it’s the voice, style, and personality of your company, communicated visually and emotionally. For local businesses, having a strong brand identity is crucial because it underscores the value you bring to your community and helps you foster trust.

Your Logo

A memorable brand starts with a professionally designed logo and cohesive visual elements such as a consistent color palette, typography, and imagery. These elements should be used consistently across your website, social media, signage, and marketing materials to create a seamless experience for your customers. When a customer interacts with your branding—whether online, in-store, or on a flyer—they should feel an immediate connection to your business.

Your Brand Identity

Your brand identity should reflect your values and what makes you stand out. Are you a welcoming, community-focused bakery or a cutting-edge, boutique fitness studio? Design choices should tell your story and create a recognizable identity that resonates with your audience. Here are some essential branding elements to focus on:

A Professional Logo

Your logo is the cornerstone of your visual identity and should be memorable and reflective of your business.

Custom Signage

From outdoor signs to in-store displays, custom signage creates a cohesive and recognizable experience.

A User-Friendly Website

Your website should reflect your branding and be easy to navigate, reinforcing your professionalism and making it simple for customers to engage.

This intentionality will strengthen your brand’s authenticity and make you unforgettable.

Turning Browsers Into Believers with a Stellar Website

A well-designed website is more than a digital presence—it’s your online storefront and often the first impression you make on potential customers. Your website should reflect your commitment to your community by making it easy for customers to learn about your services and take action.

A User-Friendly Website

A user-friendly website must be mobile-friendly, fast-loading, and intuitive to navigate. Many customers will visit your site on their phones, so ensuring a seamless mobile experience is essential. Avoid cluttered designs that overwhelm visitors. Instead, focus on clear layouts that guide users to essential information, such as your business hours, contact details, and service offerings.

Your Call-to-Action

Your website should also include strong calls-to-action (CTAs) that encourage customers to engage. Phrases like “Book Your Spot Today” or “Shop Local Favorites” should stand out and guide visitors toward taking the next step. Prioritizing fast load times by optimizing images and using efficient design ensures visitors don’t leave out of frustration. Your website should reflect not only your professionalism but also your care for your customers’ convenience.

Strengthening Community Ties Through Local Branding

What makes small businesses special is their close connection to their community. Strategic design can reinforce this connection and remind customers why supporting local businesses matters.

Connect to Your Community

Incorporating local elements into your branding can strengthen these ties. Feature photos of your neighborhood or iconic local spots in your social media posts. Use taglines like “Proudly serving [Your City]” to emphasize your community roots. These simple design touches create a sense of familiarity and belonging.

Connect with and Support Other Local Business

Collaborating with other local businesses can also amplify your presence. Whether you’re hosting a co-branded event or cross-promoting another small business, be sure to showcase these partnerships through branded social media graphics and promotional materials. Customers love to support businesses that give back and actively participate in the local community.

The Power of Visual Storytelling: Capturing Hearts with Design

Strong visuals aren’t just about aesthetics—they’re about telling your story and reinforcing your brand’s mission. High-quality visual content allows your business to stand out and demonstrate your professionalism.

Engaging Social Media Content

On social media, engaging visuals can make your posts pop in crowded feeds. Post photos of your team at work, highlight special events, and share stories of happy customers. Branded templates for announcements, sales, and updates can add consistency to your posts. For special events or holiday promotions, create fun, themed graphics that align with your brand style.

Eye-Catching Visuals

In your physical location, pay attention to in-store design elements such as signage and displays. Whether it’s a branded welcome sign, unique product packaging, or stylish menus, thoughtful visual details contribute to a memorable customer experience. High-quality printed materials like business cards and brochures are small touches that leave lasting impressions.

Sharing Your Why: Designing for Connection

Your story is one of the most valuable tools you have as a small business owner. People want to support businesses with heart and purpose, and your design choices should reflect your journey and passion.

Be Authentic

Use your “About” page, social media posts, and in-store displays to visually tell your story. Was your business inspired by a family tradition, a lifelong dream, or a unique need in your community? Pair authentic messaging with images that bring that story to life—behind-the-scenes photos, early prototypes, or the first day you opened your doors.

Tell A Story

Storytelling through design builds emotional connections that turn one-time customers into lifelong supporters. Your story doesn’t need to be flashy; it needs to be real. When customers feel they’re part of your journey, they’ll be proud to support your business.

Boosting Visibility with Smart Design and Local SEO

Design and SEO work hand-in-hand to ensure your business gets discovered by local customers. Local SEO (search engine optimization) helps your business appear at the top of search results when people look for services in your area.

Local SEO

Strategically include local keywords in your website copy, headlines, and image alt text. Instead of a vague headline like “Our Services,” use something more specific, such as “Expert [Service] in [City Name].” Optimize your site’s metadata and ensure that your contact information and location details are easy to find.

Google Business Profile

Your Google Business Profile is another powerful tool. Make sure it includes branded photos and matches your overall aesthetic. Consistency across your website, social media, and Google profile builds credibility and boosts your visibility in local searches.

Evolving with Intention: Keeping Your Design Fresh

The world of design evolves, and staying current helps your business remain relevant and engaging. Adapting doesn’t mean you need to overhaul your brand constantly, but regular updates to your website, marketing materials, and social media content can keep your look fresh and exciting.

Stay Fresh

Small updates, such as seasonal homepage banners or refreshed social media templates, show customers that you’re active and innovative. Additionally, customer feedback can offer valuable insights into what’s working and what might need improvement. Being willing to adjust and grow shows that your business is proactive and customer-focused.

Your Business, Your Community Legacy

Standing out in your community starts with embracing your unique story and translating that into every design choice you make. Whether through cohesive branding, a user-friendly website, or compelling visual content, strategic design empowers your small business to create an impact that lasts. Remember, it’s not about competing with big brands—it’s about showing your community why your business matters.

If you’re ready to elevate your brand and make your business unforgettable, A Guy That Designs is here to help. We specialize in creating designs that help local businesses connect and thrive. Get in touch today , and let’s create something remarkable together!

The Power of Custom Hats

theguy@aguythatdesigns.com (Joshua East) — Sun, 29 Sep 2024 18:01:30 GMT

Is Your Head in The Game?

Why Custom Hats Are the Ultimate Promo Tool

In the competitive landscape of marketing, finding unique ways to showcase your company or organization can make all the difference. Custom hats are not just accessories; they are a potent promotional tool that caps off your marketing efforts with style and practicality. At A Guy That Designs in Auburn, AL, we specialize in crafting high-quality custom hats that keep your company or organization front and center.

An Excellent Choice for Any Company or Organization

Custom hats are a standout choice for promotional items due to their practicality and widespread appeal. Here’s why they should be part of your marketing strategy:

Versatile Visibility

Hats are a prime choice for marketing because they are worn frequently and in public, ensuring your company or organization gets noticed far and wide.

Functional Fashion

Hats protect from the elements and complete any casual or sporty outfit, making them a popular item people love to wear and use.

Durable Promotion

High-quality hats can last for years, continuing to advertise your company or organization long after they are first handed out.

Choosing the right type of hat is crucial for matching your promotional goals with the style preferences of your target audience. Here’s what we offer:

Structured vs. Unstructured Hats

Structured Hats

These hats have a firm front panel that holds its shape, offering a classic cap look that is perfect for both casual wear and uniform apparel.

Unstructured Hats

These hats offer a softer appearance and a more relaxed fit, ideal for natural, everyday wear.

Wide Range of Styles

Snapbacks

These adjustable hats are perfect for a custom fit and are popular for their versatility and urban style. They suit a wide range of ages and fashion preferences.

Fitted Caps

Known for their sleek, tailored fit, fitted caps are great for sports teams and any group that appreciates a uniform look. They do not have adjustable closures, providing a streamlined silhouette.

Trucker Hats

Featuring a mesh back for breathability and a foam front panel for easy printing, trucker hats are a favorite for casual wear and are particularly popular in outdoor settings.

Dad Hats

These are typically unstructured caps with a soft, curved brim. They offer a more relaxed, comfortable fit and are currently a trend in casual and streetwear.

Camo Hats

Ideal for outdoor enthusiasts and lifestyle brands, camo hats provide a rugged, adventurous look that appeals to those who love nature and outdoor activities.

Rope Hats

With a distinctive rope across the visor, these hats bring a vintage or nautical feel that stands out for its unique decorative touch.

Flexfit Hats

These hats are known for their stretchable fabric and tailored fit, providing comfort and a more personalized fit without the need for adjustable straps.

Customizing Options

Customizing your hats can transform them from basic headwear to a powerful part of your promotional arsenal. Here’s how we can do it:

Embroidered Hats

Embroidery is a classic choice that exudes elegance and quality. It involves stitching your design directly onto the hat, offering durability and a touch of class. Embroidery is particularly renowned for its durability and rich texture, giving your hats a premium look and feel that lasts. This method allows for vibrant, multi-colored designs that are perfect for logos and slogans, ensuring your message stands out in a crowd.

Leather(ette) Patch Hats

Adding a leather or leatherette patch can significantly upscale the perceived value of a hat, giving it a distinctive, stylish edge. These patches are ideal for a rugged or sophisticated look, depending on the design and finish of the leather. We use precision laser engraving to imprint your design onto the patch, which is then securely affixed to the hat. This method is excellent for creating a memorable piece that emphasizes quality and durability.

Woven Patch Hats

Woven patches provide an excellent alternative for designs that require fine detail, offering a higher resolution than traditional embroidery. This technique weaves threads tightly together to create a patch that can depict intricate logos or artworks with incredible clarity and color accuracy. Woven patches are then sewn onto the hat, giving it a refined look that is both eye-catching and durable. This customization option is perfect for intricate designs that need to capture nuanced details without sacrificing the overall aesthetic of the hat.

How Custom Hats Serve Various Industries

Custom hats are not just for show; they're a practical and stylish addition to any organization’s promotional toolkit. Here's how diverse sectors leverage these trendy toppers to boost their brand visibility and team spirit:

Sports Teams and School Spirit

From little leagues to big leagues, custom hats create a unified look that fans and players love. They're not just about sporting logos; they're about fostering team spirit and belonging.

Food Service Industries

Restaurants, cafes, and food trucks find hats invaluable. They keep hair out of the food while serving up a side of style or to sell as a souvenir. Plus, when staff wear branded hats, it enhances the establishment's professional image.

Home Service and Construction Companies

For businesses that involve manual labor, such as plumbers, electricians, and builders, hats not only protect from the elements but also act as moving advertisements, displaying company logos prominently as workers move about.

Military and Law Enforcement

Custom hats are also a staple in uniformed services, where they can be used to denote unit identity or commemorate special operations and achievements.

Tourism Destinations

Hats are popular souvenirs for tourists. They're practical for sunny days out and make great keepsakes that travelers will use back home, extending the reach of local tourism brands.

General Business Use

Virtually any business looking to create a cohesive brand image or simply make a memorable impression at trade shows and corporate events can benefit from custom hats. They're versatile, universally liked, and can be styled to suit any corporate aesthetic.

Custom hats work for every type of business under the sun. They're not just a practical item to shield against the weather—they're a clever marketing tool that keeps your brand top of mind wherever they're worn. Whether you're kitting out a sports team or outfitting your staff for a trade show, a custom hat can cap off your marketing efforts perfectly.

Ready to Get Your Head in the Game?

Give Us A Call Today!

If you’re ready to give your company or organization a promotional boost with custom hats, don’t hesitate to contact A Guy That Designs. Reach out today at 334-246-1179 for a free consultation or CLICK HERE for an estimate.

Google Local Services...What's the deal?

theguy@aguythatdesigns.com (Joshua East) — Thu, 07 Sep 2023 21:58:11 GMT

Google Local Services: What's the Big Deal?

Ever find yourself wondering how to connect with customers right in your neighborhood? It turns out, the solution is closer than you think, thanks to Google Local Service Ads (GLS). This is your chance to showcase your business to potential customers right when they're looking for the services you offer.

The Lowdown on Google Local Service Ads

Google unearthed that 4 in every 5 individuals are keen on local search results — that's right, people nearby wanting services from a business just like yours. With GLS, your business details pop up, offering a direct line to call or message you, setting the stage for swift and smooth transactions.

Budgeting with Google Local Services

Worried about costs spiraling out of control? Fear not. With GLS, you're in the driver's seat, choosing the number of new leads you'd like to get weekly or monthly. Plus, you only pay when a genuine lead reaches out through your ad. It's control and effectiveness, wrapped in one neat package.

GLS vs. PPC: What’s the Difference?

While PPC has its merits, GLS takes it a step further, ensuring you only pay when a potential customer contacts you through the ad, reducing the chances of accidental clicks costing you money. It’s a tailored approach that compliments any robust marketing strategy.

Why GLS is a Smart Move for Small Businesses

Build Trust in Your Community - Google offers badges to legitimize your business, demonstrating that you're a trusted, verified service provider in your area.
Say Goodbye to Tedious Keyword Research - GLS simplifies the process, making "near me" searches your best friend, saving you time and effort on extensive keyword research.
Easy Ad Creation - Forget about laborious ad creation. GLS does the heavy lifting, presenting your vital business details in a straightforward yet effective manner.
Showcase Your Stellar Reviews - Have good Google reviews? GLS prominently displays them, helping you build a strong reputation in your community.

Working with Your Google Business Profile

To outshine the competition and climb the GLS ranks, keep your Google Business Profile updated, encourage happy customers to leave reviews, and don't shy away from showcasing a wide array of services you offer.

Is Your Business a Fit for GLS?

Before diving in, check if your business qualifies for this golden opportunity here . Many industries have already adopted GLS to great success, and you could be next.

Ready to Take the Next Step with A Guy That Designs?

Navigating the digital marketing world can be a bit daunting. That's where we come in. At A Guy That Designs, we specialize in crafting GLS and PPC strategies that resonate with your local audience.

Feel ready to dive in? Give us a call at 334-246-1179 or Contact Us to get started on your journey to local success!

Unlocking Success: Harnessing Comprehensive SEO Strategies in the Competitive Markets of East Alabama and West Georgia

theguy@aguythatdesigns.com (Joshua East) — Fri, 28 Jul 2023 02:41:18 GMT

Unlocking Success: Harnessing Comprehensive SEO Strategies in the Competitive Markets of East Alabama and West Georgia

In today's fiercely competitive digital landscape, having a powerful online presence is a game-changer for businesses operating in East Alabama and West Georgia, including cities like Columbus and Auburn. Your website serves as the gateway to your brand's success, making Search Engine Optimization (SEO) an indispensable tool for driving visibility, attracting organic traffic, and outshining your competition. In this in-depth article we'll explore the importance of implementing effective SEO strategies tailored to the local market, how Local SEO can make a significant impact, and the role of Schema markup in elevating your website's performance.

Understanding the Competitive Market

In East Alabama and West Georgia, cities like Columbus and Auburn boast a thriving business environment with numerous companies vying for the attention of their target audiences. The competition is fierce, and businesses must actively adapt their online strategies to stand out in this saturated market.

Good SEO practices provide the competitive edge your business needs to excel. By conducting thorough keyword research, analyzing competitors' strategies, and implementing cutting-edge SEO techniques, your website can achieve higher rankings and draw more potential customers to your virtual doorstep.

Navigating the Local Landscape with Local SEO

For businesses catering to the local communities of Columbus and Auburn, Local SEO is a game-changer. Local SEO is a tailored approach that targets users seeking products or services in specific geographic regions.

By optimizing your website for local keywords, creating and managing Google My Business listings, and engaging in local directories, you can enhance your online visibility within your target areas. When potential customers search for products or services in your vicinity, your business has a better chance of appearing in local map packs and localized search results, boosting foot traffic and inquiries.

Connecting with the Community

Local SEO extends beyond optimizing online content; it also involves fostering genuine connections with your local audience. Engaging with social media, supporting community initiatives, and actively responding to customer reviews can strengthen your brand's reputation and build trust among your target customers.

By leveraging Local SEO strategies, your website becomes a valuable resource for the local community, and customers are more likely to choose your business over competitors as a result of this sense of community connection.

The Power of Schema Markup in Search Results

When competing in a competitive market, it's crucial to seize every opportunity to stand out in search engine results. This is where Schema markup plays a pivotal role. By implementing Schema markup, you empower search engines to display rich snippets, showcasing additional information about your business directly in the search results. For instance, product schema markup can display product prices, ratings, and availability, while event schema markup can highlight details about upcoming events. In a competitive landscape, rich snippets are eye-catching and instantly capture the attention of potential customers, increasing the likelihood of website clicks and conversions.

SEO is a Powerful Tool For Any Site

In conclusion, effective SEO strategies tailored to the competitive markets of East Alabama and West Georgia can significantly impact your website's success. Local SEO empowers you to engage with your local audience, drive foot traffic, and stand out in local search results.

Are you ready to unlock the full potential of your website in the competitive markets of Columbus, Auburn, LaGrange, West Point, Newnan, Opelika, Phenix City, and beyond? Contact us today at 334-246-1179, and let our expert team at A Guy That Designs create a winning SEO strategy that elevates your brand's online presence, outshines your competition, and drives remarkable success in the dynamic digital landscape.

Moisture Wicking Shirts in this Alabama and Georgia Heat

theguy@aguythatdesigns.com (Joshua East) — Wed, 05 Jul 2023 14:04:26 GMT

Beat the Heat: How High-End Moisture-Wicking Work Shirts Keep You Cool in Alabama and Georgia

When the scorching heat of summer hits, staying comfortable while working outdoors becomes a challenge. In the sweltering climates of Alabama and Georgia, particularly in locations like Columbus, Georgia, and Auburn, AL, the heat can be relentless, making it essential to have the right work attire. High-end moisture-wicking work shirts have revolutionized the way professionals combat the heat, offering a combination of comfort, breathability, and superior performance. In this article, we will explore the significant difference a high-end moisture-wicking work shirt can make in the intense heat of Alabama and Georgia. From innovative fabric technologies to enhanced design features, these shirts are designed to keep you cool, dry, and productive even in the harshest conditions.

Understanding Moisture-Wicking Technology

Moisture-Wicking Technology: Staying Cool and Dry in Hot Climates

Moisture-wicking technology is a game-changer in hot and humid environments. These advanced fabrics, highly beneficial for industries such as construction, landscaping, outdoor recreation, and athletics, are designed to pull moisture away from the body, allowing it to evaporate quickly, keeping you dry and cool. In Columbus, Georgia, and Auburn, AL, where the summer heat and humidity can be overwhelming, moisture-wicking work shirts become essential for professionals working in various industries. The key lies in the specialized fabric construction that promotes rapid evaporation, ensuring you stay comfortable and focused on the task at hand.

Breathability and Ventilation

Enhanced Breathability: Staying Cool During Hot Summers

One of the primary features of high-end moisture-wicking work shirts is their exceptional breathability. These shirts are engineered with strategic ventilation panels, mesh inserts, or perforated fabrics that promote airflow and enhance breathability. By allowing air circulation, these shirts enable heat to escape, keeping your body temperature regulated even in the sweltering heat of the Southeastern United States. This breathability factor becomes crucial in industries such as manufacturing, hospitality, and delivery services, where workers are exposed to high temperatures for extended periods.

Quick-Drying Properties

Quick-Drying Comfort: Staying Dry in Humid Conditions

In the humid climates of Alabama and Georgia, a quick-drying work shirt is a game-changer. High-quality moisture-wicking fabrics have quick-drying properties that accelerate the evaporation process, ensuring you stay dry throughout your workday. This not only prevents the discomfort of wearing a damp shirt but also helps to regulate your body temperature. With a quick-drying work shirt, professionals in industries like outdoor events, healthcare, and agriculture can maintain a professional appearance and avoid the clammy feeling that comes with moisture-laden clothing.

Odor Control and UV Protection

Odor Control and UV Protection: Staying Fresh and Protected

Working in extreme heat often leads to excessive sweating, which can result in unpleasant odors. However, high-end moisture-wicking work shirts often incorporate odor-control technologies to combat this issue. These technologies inhibit the growth of odor-causing bacteria, keeping you feeling fresh and confident even on the hottest days. Additionally, these shirts provide built-in ultraviolet (UV) protection to safeguard your skin from the sun's harmful rays. This feature is particularly important for industries like construction, landscaping, and outdoor recreation where professionals spend significant time outdoors in the Southeastern United States.

Enhanced Design Features for Maximum Comfort

Enhanced Design Features: Optimal Comfort and Performance

Beyond the fabric technology, high-end moisture-wicking work shirts often come with additional design features that optimize their performance in hot environments. These may include strategic placement of seams to reduce friction and chafing, tagless labels for added comfort, and lightweight construction for freedom of movement. They now even come in options that feel like cotton , for when a sporty satin-like shirt just won't cut it. By investing in these shirts, professionals in industries like hospitality, transportation, and warehousing can experience exceptional comfort and maximum performance, even during the hottest summer days in Alabama and Georgia.

Where Can I Order Screen Printed Moisture Wicking Shirts?

At A Guy That Designs, we understand the importance of staying cool, comfortable, and productive in challenging work environments. Contact us today at 334-246-1179 or visit www.aguythatdesigns.com to explore our range of high-quality moisture-wicking work shirts and have us design a shirt that makes an impression. Our expert team is ready to provide your company with the perfect solution to beat the heat and elevate your workforce's performance.

Branding on a Budget: Cost-Effective Strategies for Small Businesses

theguy@aguythatdesigns.com (Joshua East) — Tue, 13 Jun 2023 02:08:00 GMT

Marketing on a Budget: Cost-Effective Strategies for Small Businesses

In today's highly competitive business landscape, establishing a strong brand presence is crucial for small businesses. However, limited resources often pose a challenge when it comes to branding efforts. The good news is that effective branding doesn't have to break the bank. In this article, we will explore cost-effective strategies that small businesses can implement to build a compelling brand on a budget. By leveraging creativity, smart planning, and digital tools, you can make a significant impact on your target audience without draining your financial resources.

Clearly Define Your Brand Identity

Before embarking on any branding initiative, it's essential to have a clear understanding of your brand identity. Start by defining your unique value proposition – what sets your business apart from the competition. Identify your target audience and understand their needs, preferences, and pain points. Additionally, develop a clear brand personality that aligns with your target audience's expectations and your own values. This foundational step will guide all your branding efforts and ensure consistency across all touchpoints.

Craft a Memorable Logo

A well-designed logo is the cornerstone of your brand identity. You may think it's expensive, but considering the power behind a good logo, it's definitely not a bad investment. When having your logo created, ensure that it reflects your brand personality and resonates with your target audience. A memorable and visually appealing logo can leave a lasting impression on your customers.

Harness the Power of Social Media

Social media platforms provide an excellent opportunity for small businesses to establish a brand presence without significant financial investments. Start by identifying the social media platforms where your target audience is most active. Create profiles on these platforms and develop or hire someone to develop a content strategy that aligns with your brand voice and values. Engage with your audience by responding to comments and messages promptly. Share valuable content, such as informative blog posts, engaging videos, or eye-catching visuals. Additionally, encourage user-generated content by running contests or asking for customer testimonials. By leveraging social media, you can build brand awareness, engage with your audience, and foster brand loyalty. While it's obviously cheaper to do this yourself, a company such as A Guy That Designs that has done this time and time again is probably more affordable than you think when it comes to social media management.

A User-Friendly Website

Your website is your digital storefront, and it's crucial to make a positive first impression. Having a website developed can be costly if you don't know what you are looking for. While many companies charge monthly just for keeping your website live, there are companies that will build your website for a one-time-fee like A Guy That Designs . However your website is developed, you should focus on clean and intuitive design, easy navigation, and compelling content that conveys your brand story. Make sure your website is responsive and mobile-friendly, as an increasing number of users access the internet through their smartphones. Optimize your website for search engines by using relevant keywords, meta tags, and descriptive URLs to improve visibility and attract organic traffic.

Leverage Influencer Marketing

Influencer marketing can be a cost-effective way to reach a larger audience and build brand credibility. While collaborating with macro-influencers might be expensive, consider working with micro-influencers or industry experts who have a smaller following but high engagement rates. Research and identify influencers who align with your brand values and have an audience that matches your target demographic. Reach out to them and propose collaborations where they promote your products or services in an authentic and relatable way. Consider offering them exclusive discounts or samples to generate buzz around your brand. By leveraging the reach and influence of these individuals, you can increase brand visibility and attract new customers.

Tap into Local Partnerships

Forging strategic partnerships with other local businesses or organizations can be a cost-effective way to expand your brand reach. Identify businesses or organizations or even your own clients that align with your brand values and target audience. Collaborate on events, cross-promotions, or joint marketing campaigns that leverage each other's resources and networks. For example, a local coffee shop and a bookstore can collaborate on a book club event where customers receive discounts or special offers from both establishments. By pooling your resources and reaching out to a wider audience, you can strengthen your brand presence within the local community.

Focus on Content Marketing

Content marketing is a powerful tool for small businesses to establish thought leadership, build brand authority, and engage with their audience. Create valuable, informative, and engaging content that resonates with your target audience. This can include blog posts, videos, infographics, or podcasts. Research the topics and keywords that are relevant to your industry and align with your target audience's interests and pain points. Share this content on your website, social media platforms, and relevant industry forums or communities. By providing valuable information and insights, you can position your brand as an authority and build trust with your audience.

Embrace Email Marketing

Email marketing remains a cost-effective way to nurture customer relationships and drive conversions. Build an email list by offering valuable incentives such as exclusive discounts, informative newsletters, or access to premium content. If you had your website built by A Guy That Designs or a company similar, you can ask them to create an email gathering form on your website. Use email automation tools to streamline your campaigns and personalize your messages based on customer preferences and behaviors. Segment your email list to deliver targeted content that addresses specific customer needs and interests. Additionally, regularly analyze email performance metrics to optimize your campaigns and improve engagement and conversion rates.

Encourage User-generated Content

User-generated content (UGC) is a cost-effective way to showcase your brand through the eyes of your customers. Encourage your audience to create and share content related to your products or services. This can include customer testimonials, product reviews, social media posts featuring your brand, or videos of customers using your products. Run contests or giveaways that incentivize UGC creation. By sharing UGC on your website, social media platforms, or other marketing channels, you not only showcase the authenticity of your brand but also encourage others to engage with your products or services.

Leverage Online Reviews and Ratings

Positive online reviews and ratings can significantly impact your brand's reputation and trustworthiness. Encourage satisfied customers to leave reviews on popular review platforms such as Google My Business, Yelp, or industry-specific review sites. Display these reviews prominently on your website and social media platforms to build trust and credibility with potential customers. Additionally, promptly respond to both positive and negative reviews to show that you value customer feedback and are committed to providing excellent customer service.

Why should my company have a website?

theguy@aguythatdesigns.com (Joshua East) — Thu, 09 Mar 2023 13:48:19 GMT

Why Should My Company Have a Website?

6 Reasons Your Company Should Have a Website

In today's digital age, having a quality website is essential for any business. It's the first point of contact between you and your potential customers and it's a reflection of your company's image. A well-designed, easy-to-use, and professional website can help attract new customers, increase sales, and improve customer satisfaction. Here are 6 big reasons you should have a website.

Increased Visibility and Reach

Having a quality website allows your business to have a global reach. It makes it easy for customers to find you and learn more about your products or services, regardless of their location. A website also gives you the opportunity to reach out to a wider audience, which can help increase your customer base and ultimately, your sales. over 85 percent of all purchases now start with someone researching a product, company, or brand online.

Credibility and Trust

A quality website can help establish credibility and trust with your customers. A well-designed and professional website can show your client that your business is reliable, trustworthy and has a good reputation. This is particularly important if your business operates online, as customers may not have the opportunity to physically visit your store or meet you in person.

Cost-effective Marketing

Having a quality website can be a cost-effective marketing tool for your business. A website can be updated with new products or services, and promotions, without incurring huge costs. Additionally, you can use digital marketing techniques such as SEO and PPC to drive traffic to your website and increase visibility.

24/7 Availability

A website is always open and available, providing customers with the convenience of being able to access your business and business information at any time. A website can also provide customers with detailed information about products or services, which can help them make informed purchasing decisions.

Improved Customer Service

Having a user-friendly website will help improve customer service. A website can provide customers with the ability to find answers to frequently asked questions, book appointments, use a chatbot to ask questions, track orders, and/or even make purchases. This can help reduce the amount of time spent on customer service calls and can improve customer satisfaction.

Valuable Data and Insights

A website can also provide valuable data and insights about your customers. By using tools such as Google Analytics, you can track website traffic, customer behavior, and even demographics. This information can be used to improve your products or services and can also help you make informed marketing decisions.

In conclusion, having a quality website is essential for any business. It can help increase visibility and reach, establish credibility and trust, provide a cost-effective marketing tool, improve customer service, and provide valuable data and insights. Additionally, it's important to optimize your website for search engines to make sure that it can be easily found by your potential customers. Investing in a quality website can have a significant impact on the growth and success of your business.

Call us at 334-246-1179 or Contact A Guy That Designs today to discuss how you can improve your company's website and take your business to the next level.

Which Colors Should I Be Using For My Company Logo and Marketing?

theguy@aguythatdesigns.com (Joshua East) — Sat, 04 Mar 2023 15:59:13 GMT

The Importance of Colors in Marketing:

Which Colors Should I Be Using for My Company Logo and Marketing?

Colors play a crucial role in marketing and branding, as they can evoke emotions, create associations, and influence purchasing decisions. Understanding the meanings and effects of different colors can help businesses create effective marketing campaigns and establish a strong brand identity. Here are 10 colors and how they should be used in marketing:

Red : Red is a powerful and attention-grabbing color that is associated with excitement, energy, and urgency. It's often used in sales, clearance, and limited-time offers to create a sense of urgency and encourage quick action.
Orange : Orange is a warm and friendly color that is associated with affordability, excitement, and creativity. It's often used in retail and service industries to create a sense of fun and affordability.
Yellow : Yellow is a bright and cheerful color that is associated with happiness, positivity, and optimism. It's often used in food, healthcare, and entertainment industries to create a sense of warmth and optimism.
Green : Green is a soothing and refreshing color that is associated with nature, growth, and health. It's often used in the healthcare, organic, and environmental industries to create a sense of health and sustainability.
Blue : Blue is a calm and trustworthy color that is associated with reliability, stability, and security. It's often used in the financial, technology, and insurance industries to create a sense of trust and reliability.
Purple : Purple is a royal and luxurious color that is associated with wealth, elegance, and sophistication. It's often used in the beauty, fashion, and art industries to create a sense of luxury and exclusivity.
Pink : Pink is a romantic and playful color that is associated with femininity, love, and care. It's often used in the beauty, fashion, and health industries to create a sense of care and warmth.
Brown : Brown is a neutral and earthy color that is associated with natural, rustic, and organic. It's often used in the organic food, nature, and environmental industries to create a sense of naturalness and authenticity.
Black : Black is a classic and powerful color that is associated with authority, elegance, and sophistication. It's often used in the luxury, fashion, and technology industries to create a sense of exclusivity and prestige.
White : White is a pure and clean color that is associated with simplicity, purity, and innocence. It's often used in the healthcare, organic, and environmental companies.

Now that you know what these colors "say", you can use this information to pick out the perfect colors for your companies palette and marketing.

Everyone Should Know A Guy That Designs

We provide custom graphic design and branded items to Auburn, Opelika, Valley, Tallassee, LaGrange, West Point, and all over the United States if you are willing to have them shipped! Contact Us for a free estimate!

Retail Quality Prints: Why Your Shirts Should Be Printed with Water-Based Ink

Thu, 26 Jan 2023 16:32:53 GMT

Retail Quality Prints: Why Silk Screen Printing with Water Based Ink is Better

Are you looking for retail quality prints for your business?

If so, then having your shirts printed with water based ink is the way to go. Not only is it cost-effective, but also results in soft-hand prints that look great and last longer. In this article, we will discuss why silk screen printing with water based ink is a much better option than silk screen printing with the plastisol ink used in years past. We'll cover the benefits of water based ink, the drawbacks of plastisol ink, and the advantages of silk screen printing with water based ink.

Water based ink provides a softer feel to prints

water-basedUsing water based inks for silk screen printing gives prints a softer hand than plastisol inks. This is due to the thinner viscosity of water based inks. The thinness of the ink allows it to penetrate into the garment fibers, creating a lightweight feel on the shirt. It also gives the printed design more flexibility and prevents cracking when stretched. Softhand prints are very desirable for retailers, as they are much more comfortable and last longer than prints made with plastisol inks.

Water based ink lasts longer on garments than plastisol ink

When it comes to silk screen printing, one of the main advantages of using water-based ink is that it lasts much longer than plastisol ink. Water-based ink absorbs into the fabric of the shirt and becomes part of the garment itself, making for a longer-lasting print. Plastisol ink sits on top of the garment, giving it a hard feel and making it more prone to cracking and fading. This means that when you use water-based ink, you can be sure that your beautiful t-shirt designs will last for much longer than with plastisol ink.

Furthermore, since water-based ink is absorbed into the fabric, it provides finer detail and higher-quality prints than plastisol ink. This means that you can create a more eco-friendly print with higher resolution and clarity. Your customers will be able to enjoy vibrant and long-lasting prints that they won’t have to replace anytime soon.

Water based ink is more vibrant

When it comes to printing beautiful t-shirt designs, water-based ink is the way to go. It offers much brighter colors and better results than plastisol ink. Your colors will be brighter and more radiant, which will mean customers will love the vibrant look and feel. Water-based ink also has a greater range of colors, so you can get more creative with your designs. Additionally, the colors are much more fade resistant when compared to plastisol ink, so your t-shirts will look great for years to come.

Water based ink is better for the environment

When you're looking to produce quality garments, one of the main considerations is how eco-friendly the printing process is. Water-based ink is an environmentally friendly printing method that has many benefits over traditional plastisol ink. Water-based inks are less toxic, require fewer resources for production, and are much easier to clean up. This means less harm to the environment, both in terms of air and water pollution, and less of a carbon footprint when compared to plastisol inks. Additionally, water-based inks are non-flammable and don't emit any harmful gases or fumes, making them a much safer choice for the environment. Water-based inks also break down more quickly than plastisol inks when they aren't cured, meaning they can be disposed of safely without having to worry about their impact on the environment. Ultimately, water-based inks are the more eco-friendly choice for your silk screen printed T-Shirts.

Water based ink provides a better quality printed t-shirt overall

In closing, Using water based ink for silk screen printing is known to produce a more Retail Quality Print when compared to plastisol ink. It has a softer feel, it's more vibrant, it lasts longer, and leaves a much smaller carbon footprint...There really is no reason your t-shirts need to be printed using plastisol ink.

Everyone Should Know A Guy That Designs

The Importance of a GOOD sign.

Sun, 22 Jan 2023 17:45:27 GMT

The Importance of a GOOD Sign

If you’re a business owner, then you know that advertising is key. And what’s one of the best forms of advertising? A custom sign! A good, well-placed sign can bring in customers from all over. This article will discuss the importance of having a good sign for your business. We will also talk about the different types of signs and how they can benefit your business. So if you’re thinking about getting a new sign for your business, be sure to read this article first!

Importance of Having A Good Sign For Your Business

A good sign makes a strong first impression on potential customers and can help increase traffic to your business. Signs are an essential part of any successful business plan; they serve as an advertisement, creating visibility, direction, and guidance within the marketplace. They provide necessary information to curious onlookers and inform potential customers of what you offer. A well-designed sign that uses key elements like color, size, font, language, and location can draw in new customers, communicate important information quickly, attract attention from passersby, as well as improve branding awareness for your business overall. A great sign is invaluable to a business's growth and provides tangible benefits for a small business owner and intangible recognition from surrounding community members.

Types Of Signs And How They Can Benefit Businesses

Businesses worldwide have been using different types of signs to identify their brand and convey specific messages to their customers. Signs bring both long-term and instant benefits to companies. Not only do they make the company recognizable, but their persuasive messages can also attract potential customers and increase sales. Moreover, custom shaped or lit signs have even more visual impact than rectangular signs; they retain information better in peoples’ minds, which can lead to higher customer engagement. LED signs or scrolling signs are flexible with the information provided to your customer. The ability to switch visuals in real-time makes them especially attractive for companies that want to showcase multiple products quickly or reduce manufacturing costs by not relying solely on traditional signage. Each company is different and has a different "voice" so every businesses should consider different types of signs as effective tools for outreach activities and marketing campaigns.

Size, Design, Durability, And Other Factors To Consider When Selecting A Sign

When selecting a sign, size, design, and durability are the primary factors to consider. Depending on where it will be located, the sign should be appropriately sized so it can be clearly seen but not overwhelming. In addition, the aesthetic design of the sign should be considered; although shapes and colors can easily draw attention to a sign's message, they should also remain tasteful and appropriate for its purpose. Not only will this help make a good impression, but aesthetically pleasing signs are more likely to retain people's attention. Last but not least is durability; high-quality signs not only look great for a longer period of time but also tend to last longer in harsh environments outdoors as opposed to lower-quality ones. Keeping these key factors in mind when selecting a sign can ultimately result in an increased chance of success with your campaign or advertisement.

Benefits Of Having A Well-Placed Sign

Well-placed signs can be a major asset to any store's business. Not only do they increase visibility and draw in customers, but they can also help establish an identity and brand recognition. Signs placed strategically around the area help potential customers quickly find your store, while easy-to-read signs with helpful information help customers determine if your store is the right one for them. Overall, having well-placed signs conveys professionalism and boosts customer confidence that the company is reliable and trustworthy. Furthermore, signage is a cost-effective way for stores to reach their target audience quickly and efficiently without spending too much money on marketing campaigns. In conclusion, having well-placed signs should be an integral part of any business's marketing strategy since it can result in increased visibility, higher customer attraction, and overall better business results.

How Much Exposure Does A Good Sign Get Compared To Billboards And Other Advertising

Research studies on exposure show that quality, well-placed signs are extremely beneficial; 90% of all people surveyed stated they had noticed a specific sign within the previous week. Compared to billboards or other forms of advertising, custom signs aren't just eye-catching; they communicate a message in an impactful way quickly and without fail. Additionally, good signs have been proven to be more successful when it comes to stopping traffic and gaining maximum recall than billboards. Signage is the perfect balance between cost efficiency and exposure visibility, so it's no surprise that most businesses have decided to invest in such dynamic marketing tools.

How Can Moving Signs (Vehicle Graphics) Help?

Vehicle graphics provide an efficient and cost-effective way to reach potential customers on the road. An eye-catching graphic on a car, truck, or van is certain to grab the attention of viewers and serve as an ongoing reminder of your business' services while also making it stand apart from competing businesses. Vehicle graphics can be used as an effective and creative form of advertisement that won't require a huge commitment like other forms of advertising might. Not only do they turn your vehicle into a moving sign, but they are also removable, so you don't have to feel obligated to keep them on forever if you no longer need them. Vehicle graphics should be considered when looking for alternative forms of advertising. The exposure to vehicle graphics in more populated areas is exponentially more than any other type of sign.

What did we learn about having a good sign?

Signs are a great way for businesses to increase their visibility and establish an identity in the area. They help potential customers quickly find your business while easy-to-read signs with helpful information help them determine if your company is right for them. Furthermore, good signs have been proven to be more successful than billboards and many other forms of advertisement when it comes to stopping traffic and gaining maximum recall. Finally, vehicle graphics provide an efficient way to reach potential customers on the road without a huge commitment. All in all, signs should be an integral part of any business's marketing strategy since they can result in increased visibility, higher customer attraction, and overall better business results.

Everyone Should Know A Guy That Designs

What makes a Logo "Good"?

Thu, 05 Jan 2023 21:06:50 GMT

What Makes a Logo "Good"?

A logo is an integral part of any business’s branding, as it’s usually the first thing noticed by potential customers.

It’s vital to make sure that when you have your logo designed, it represents your company and can speak with your company's voice to your consumers.

There is a lot of though that goes into logo design. Several aspects are important and they may change depending on your company's individual needs and industry. That being said, the best logos all share 5 characteristics.

What makes a good logo? A good logo is:

Versatile - A logo should be able to be used in a multi-faceted way across all of your branding whether it's t-shirts, signs, decals, embroidery, or more.
Simple - Make sure your logo isn't so over the top that it can't be versatile and make sure it isn't overwhelming to your clients.
Relevant - When your logo is in view, it should stand out among your competitors whether it's bolder and brighter or perhaps more elegant...Don't be generic.
Memorable - You want your logo to pop into someone's head when they think of your industry...just like that superhero logo everyone thinks of and that burger joint's logo...you know who I'm talking about.
Timeless - Don't date your logo with the newest "fad" or "trend". Your logo should last as long as you see your business lasting...(It's ok to update your logo every now and then...but keep it minimal for brand consistency.)

These important factors can make a logo instantly identifiable, and ensure that when customers look at it, they’ll connect with your company's brand.

If you have need of a logo, our professionals are ready to hear from you. We offer full branding packages and produce quality logos that fit into all of the factors mentioned above. Our friendly staff will listen well and help you sculpt your branding to fit your industry, your company's personality, and your company's voice.

Everyone Should Know A Guy That Designs

What are the Benefits of Screen Printed T-Shirts

Mon, 19 Dec 2022 19:07:38 GMT

What are the Benefits of Screen Printed T-Shirts?

When you've been tasked to order T-shirts for your company or an event, it can be extremely stressful and on top of that, you want to make sure you get a high quality, great looking product for your money. If you are unfamiliar with screen printed T-shirts or even if you ARE familiar with it, we wanted to give you little bit of info before you order. Here are 5 awesome benefits of the screen printing process that we use in our shop.

1. Awesome Looking T-Shirts

If you want people to "want" to wear your shirt, you definitely want it to look appealing. With screen printing, we can accomplish that with an awesome design paired with eye-popping inks that give it that retail look that you are used to finding from your favorite brands. We aren't limited to just the middle of the front of the shirt either. We can print just about anywhere on your shirts. We also aren't limited to the materials that sublimated shirts and direct to garment printed shirts are. The possibilities of customization are only limited by your/our imagination.

2. Reliability

Professional screen printing from an experienced company like A Guy That Designs ensures that products will be taken care of with the right amount of care and passion. Placing your custom t-shirt order in the right hands is important, and A Guy That Designs will hold your hand all long the process to make sure you know how serious we take each order, big or small.

3. Prices

The biggest benefit of screen printing is getting more for your money. The Screen Printing process is designed to print multiples. Once we are set up, we can just keep printing, which provides huge savings that will be passed on to you. Make sure you choose the right company and don’t spend more than needed.

4. Durability

In today's market, there are a lot of DIY options for making your own T-shirts and whether you or someone you know is willing to do that, take into consideration the time, price, and quality of that print before just jumping on that option. A Guy That Designs has state-of-the-art equipment and ensures the highest quality custom designed shirts that won’t fade, crack, or flake over time. The durability of screen printing allows the garment to be washed more, worn more, and just "anything else" more than sublimated, HTV, or shirts printed in any other method. Don’t waste money on something that won't look as good or last as long as a screen printed t-shirt.

5. Branding

There are a lot of companies out there, so standing out is extremely important. Another advantage of having shirts screen printed is the ability to be consistent. Having custom shirts made are a great way of exposing a business to the public and it's important that your branding looks consistent from print order to print order. Using spot color ink, we are able to ensure that every time we print a job, the colors match. Along with that, we can easily save screens for future use to make things even more seamless.

Do you need screen printed t-Shirts for your company, event, or group?

Everyone Should Know A Guy That Designs

We provide custom designs and printing to Auburn, Opelika, Valley, Tallassee, LaGrange, West Point, and all over the United States if you are willing to have them shipped! Contact Us for a free estimate!

New Company Essentials

Sun, 11 Dec 2022 16:58:49 GMT

What things are important for you to have before you start doing business?

A Company Logo

Your company's logo is as important to your clients as your face is to acquaintances. When you think of some of the world's largest brands, you instantly think of their logo. A good logo is easy to distinguish from others, shows the "tone" of your company, and is easy to utilize across any placement that you may use in the future. You should always have your logo designed by someone that understands those goals and modern trends.

Company Signage

Your logo is done, and now you want people to see it...put it on a sign. A sign or signs in the case of real estate professionals and politicians, are a great way to be visible to the public. Signs can be used to find your location or to feature your services in large audiences. A good sign is trendy, appealing to the eye, legible, and represents your company well.

Business Cards

Your business cards are almost as important as your logo. You never know when you will talk to someone that is interested in your services or someone that knows someone that is. A good business card makes a statement and a good designer can design your card to fit you as a person and your company's voice.

Professional Apparel

When a sign can be seen by thousands, a T-shirt can be seen by millions. Just imagine walking into a busy mall all day and how many folks see your T-shirts. A good T-shirt design shouldn't only feature your brand but should also be a design people will WANT to wear in public, that way when you give them away or sell them, people will pick your brand to wear out and about. If you aren't interested in T-Shirts, perhaps a good looking golf shirt with you company's logo could make just as much of a statement.

Everyone Should Have A Guy That Designs

With all that said, you need A Guy That Designs . We can help you with all of those things in an efficient and affordable way. Give us a shout today and learn more about our New Company Start-Up Packages.

aguythatdesigns

Yard Signs: How to Dominate Your Local Neighborhood

Yard Signs:

How to Dominate Your Local Neighborhood

The 55mph Rule (aka The 3-Second Test)

If it feels “a little empty,” good. Empty is readable.

Yard Sign Uses That Actually Pull Weight

Design Tip: One Sign, One Message

Print Quality Still Matters (A Lot)

If you want high-quality yard signs online that ship nationwide across the US, this is the move.

Neighborhood Domination (Without Being Annoying)

Get Yard Signs That Ship to You (Anywhere in the US)

The $25 Handshake

The $25 Handshake

Why Custom Hats are the Ultimate Client Gift for Service Pros

Why Most "Leave-Behind" Gifts Are Garbage

The Hat Advantage: Something They'll Actually Wear

The Math That Makes This a No-Brainer

Quality Matters (And Your Clients Know the Difference)

How to Make This Work for Your Business

The Ripple Effect You're Not Thinking About

This Isn't About Being Nice: It's About Being Smart

Ready to Make Your Brand Impossible to Ignore?

Custom Logo Design Services

Custom Logo Design Services

7 Mistakes You're Making (and How to Fix Them)

1. You're Overcomplicating It

2. You Didn't Think About Scalability

3. You Chased Trends Instead of Building Timelessness

4. Your Typography is Working Against You

5. Your Color Choices Are Holding You Back

6. You Ignored Your Actual Audience

7. Your Logo Only Works in One Format

The Bottom Line: Your Logo Is an Investment, Not an Expense

Google Business Profile for Auburn & Columbus

Google Business Profile for Auburn & Columbus

11 Fixes That Get You More Calls (Fast) ﻿

Why Your GBP Actually Matters

The 11 Fixes That Get You More Calls

1. Nail Your Primary Category

2. Complete Every Single Field

3. Post Weekly (Minimum)

4. Upload Photos Like Your Livelihood Depends On It

5. Own Your Reviews (Request + Respond)

6. Monitor and Answer Q&A

7. List Every Service You Offer

8. Get Your Hours Right (Especially Holidays)

9. Enable Messaging and Actually Respond

10. Track Everything with UTM Parameters

11. Fight Spam Listings Like Your Ranking Depends On It

Your GBP Optimization Checklist

Beyond Your Google Profile

Get Your Free GBP Audit

How to Choose the Best Custom Hat Style for Your Brand (Trucker vs. Snapback vs. Dad Hat)

How to Choose the Best Custom Hat Style for Your Brand

(Trucker vs. Snapback vs. Dad Hat)

Why Custom Hats Are Marketing Gold

The Snapback: Bold, Structured, and All Business

The Trucker Hat: Casual Cool Meets Functionality

The Dad Hat: Relaxed, Comfortable, and Effortlessly Stylish

Quality Matters: Why Richardson and Lost Hat Co. Lead the Pack

How to Actually Choose Your Perfect Hat Style

Beyond Hats: Building a Brand That's Impossible to Ignore

Ready to Design Custom Hats That Actually Get Worn?

Stop the Scroll (and the Traffic): Why High-Impact Signage and Window Graphics Win in Auburn & Columbus

Stop the Scroll (and the Traffic): Why High-Impact Signage and Window Graphics Win in Auburn & Columbus

Your Business Is Invisible Without the Right Signs

Why Physical Signage Still Dominates in Auburn & Columbus

The Signage Arsenal: What Works Best for Your Business

Storefront Signs: Your First Impression

Window Graphics: Your 24/7 Sales Team

Banners: Flexibility Meets Impact

Dimensional Lettering and Wall Graphics: Interior Branding That Pops

Material Quality: Why We Use 3M, Oracal, and Avery Dennison

Local SEO Benefits: How Physical Signs Boost Your Digital Presence

The A Guy That Designs Difference: Full-Service Design and Installation

Ready to Get Noticed?

How Local Businesses Can Stand Out

Giving Small Businesses a Chance

How Local Businesses Can Stand Out

11 Fixes That Get You More Calls (Fast)

Versatile Visibility

Functional Fashion

Durable Promotion