Stop the Scroll (and the Traffic): Why High-Impact Signage and Window Graphics Win in Auburn & Columbus

Here's the truth: in Auburn and Columbus, you're competing for attention every single day. Hundreds of cars pass your location. Dozens of potential customers walk by your storefront. And if your signage doesn't stop them in their tracks? You've just lost business to the competition down the street.

Digital marketing is powerful. We're huge advocates for it. But nothing: absolutely nothing: beats a well-designed sign when it comes to grabbing local attention and driving foot traffic through your doors.

According to the International Sign Association, quality storefront signage can increase sales by up to 15.6%. That's not a small bump. That's the difference between a slow Tuesday and a packed house.

Why Physical Signage Still Dominates in Auburn & Columbus

You might be wondering: in an age of Instagram ads and Google search results, why invest in physical signs?

Because local visibility requires local presence.

When someone drives down Opelika Road in Auburn or cruises through downtown Columbus looking for a place to eat, shop, or do business, they're not scrolling their phone. They're looking at storefronts. They're reading signs. They're making split-second decisions based on what catches their eye.

Here's what makes signage so effective:

Visuals work faster than words. Research from 3M shows that the human brain processes visuals 60,000 times faster than text. A bold, well-designed sign communicates your brand instantly: before someone even reads your business name.

You own the real estate. Unlike paid ads that disappear when your budget runs out, a quality sign works for you 24/7. It's advertising that never sleeps, never takes a day off, and keeps generating impressions for years.

It builds trust. Professional signage signals that you're established, credible, and here to stay. A poorly designed (or nonexistent) sign? That sends the opposite message.

The Signage Arsenal: What Works Best for Your Business

Not all signs are created equal. Depending on your location, industry, and goals, different types of signage will serve different purposes. Let's break down what actually works.

Storefront Signs: Your First Impression

Your storefront sign is your handshake with potential customers. It needs to be bold, clear, and impossible to miss.

Whether you're on a busy street in Columbus or tucked into a strip mall in Auburn, your storefront sign should communicate:

• Who you are (your business name and logo)
• What you do (your industry or service)
• Why they should care (what makes you different)

We design and install storefront signs using premium materials from brands like 3M, Oracal, and Avery Dennison. These aren't the cheap vinyl signs that fade in six months. We're talking about high-grade materials engineered to withstand Georgia's heat, humidity, and sun exposure for years.

Window Graphics: Your 24/7 Sales Team

Window graphics are one of the most underutilized marketing tools in local business. If you have windows, you have prime advertising real estate: and you should be using it.

Window graphics work because they:

• Attract attention with bold colors and strategic messaging
• Promote sales and specials without cluttering your storefront
• Enhance privacy while still looking professional
• Reinforce your brand with consistent design elements

Think about a restaurant promoting a new menu, a gym advertising memberships, or a retail store announcing a seasonal sale. Window graphics let you update your messaging without a complete rebrand.

Banners: Flexibility Meets Impact

Banners are the workhorses of physical marketing. They're affordable, versatile, and perfect for short-term campaigns or events.

Use banners for:

• Grand openings to generate buzz
• Sales and promotions to drive urgency
• Event marketing for festivals, fundraisers, or seasonal campaigns
• Directional signage to guide customers to your location

We print banners on durable vinyl with weather-resistant inks, so they hold up whether they're indoors or facing the elements outside.

Dimensional Lettering and Wall Graphics: Interior Branding That Pops

Your branding shouldn't stop at the front door. Interior signage creates a memorable experience that keeps customers engaged and reinforces your brand identity.

Dimensional lettering: like 3D acrylic or metal letters mounted on walls: adds depth and sophistication. These aren't flat decals. They're premium installations that make your space feel polished and professional.



We've installed wall graphics for gyms, yoga studios, offices, and retail spaces across Auburn and Columbus. The impact? Immediate. Your space goes from generic to branded in a single installation.

Material Quality: Why We Use 3M, Oracal, and Avery Dennison

Here's where a lot of businesses make a costly mistake: they go with the cheapest option.



Cheap vinyl fades. Cheap inks crack. Cheap adhesives peel. And when your sign looks worn out and unprofessional, it reflects poorly on your business.

That's why we exclusively use premium materials from industry leaders like 3M, Oracal, and Avery Dennison. These brands are trusted by professionals worldwide because they deliver:

• Longevity – Signs that last years, not months
• Color accuracy – Vivid, fade-resistant inks that stay sharp
• Weather resistance – Materials engineered to handle heat, rain, and UV exposure
• Easy maintenance – Surfaces that clean easily and resist damage

When you invest in quality materials, you're investing in signage that protects your brand reputation and delivers ROI over the long haul.

Local SEO Benefits: How Physical Signs Boost Your Digital Presence

Here's something most business owners don't realize: your physical signage actually supports your digital marketing efforts.

When customers see your sign, remember your name, and search for you online, that's a branded search. Branded searches are gold for SEO: they signal to Google that people are actively looking for your business, which boosts your rankings.

Plus, clear signage with your business name helps with local search optimization. When people can easily find and identify your location, you're more likely to get check-ins, reviews, and social media mentions: all of which strengthen your online presence.

For businesses in Auburn and Columbus, this local visibility is critical. You're not just competing with businesses across the country. You're competing with the business next door.

The A Guy That Designs Difference: Full-Service Design and Installation

At A Guy That Designs, we don't just print signs. We design, produce, and install complete branding solutions that help Auburn and Columbus businesses stand out.

Here's what sets us apart:

Custom Design – Every sign is designed specifically for your brand, your space, and your goals. No cookie-cutter templates.

Premium Materials – We use 3M, Oracal, and Avery Dennison materials exclusively because quality matters.

Professional Installation – Our team handles everything from site surveys to final installation, ensuring your signage looks perfect and lasts for years.

Local Expertise – We understand Auburn and Columbus markets. We know what works in these communities and how to help your business get noticed.

Whether you need a bold storefront sign, eye-catching window graphics, promotional banners, or dimensional interior branding, we've got you covered.

Ready to Get Noticed?

Your competitors already have signs. The question is: are yours better?

If your current signage isn't driving foot traffic, generating buzz, or reinforcing your brand, it's time for an upgrade. Let's create signage that stops the scroll, stops the traffic, and stops potential customers from walking past your business.

Contact A Guy That Designs today for a consultation. We'll assess your needs, recommend the best signage solutions for your location and goals, and deliver results that make an impact.

Let's make your business impossible to ignore.